Lectures and Commentaries on Srimad Bhagavatam Canto 2, made in Vrindavan (India)
The purpose of Śrīmad Bhāgavatam is to glorify the Supreme Absolute Truth, known as Śrī Kṛṣṇa, for the benefit of the suffering humanity. Śrī Vyāsa himself calls this Purāṇa the ripened fruit of the Vedic tree and compares it to the personification of rasa, or devotional relish. It is to be tasted by the rasikas, the connoisseurs of rasa, and relished by the sahṛdayas, the sober-hearted people or those whose hearts are imbued with sattva (SB 1.1.3)
Bliss cannot be unknown to its subject. The svarupa of bhakti is bliss, ananda. Therefore, bhakti cannot be dormant, or unknown to its substratum. In other words, you were not born with bhakti inside of you. The seed of bhakti has to be given to you by someone who has it.