Lectures and Commentaries on Srimad Bhagavatam Canto 2, made in Vrindavan (India)
The purpose of Śrīmad Bhāgavatam is to glorify the Supreme Absolute Truth, known as Śrī Kṛṣṇa, for the benefit of the suffering humanity. Śrī Vyāsa himself calls this Purāṇa the ripened fruit of the Vedic tree and compares it to the personification of rasa, or devotional relish. It is to be tasted by the rasikas, the connoisseurs of rasa, and relished by the sahṛdayas, the sober-hearted people or those whose hearts are imbued with sattva (SB 1.1.3)
The modern marketing research says that packaging and product are one. This is surely true in case of human beings. Hypocrisy, the packaging, sells better than the bare truth. Sukadev Gosvami was free from packaging and thus misunderstood by people, who were making fun of him.
